The British Heart Foundation (BHF) has teamed up with Microsoft to provide more personalised experiences to our supporters, volunteers and customers with the aim of increasing support for our life saving science.
We will work with Microsoft to create a sector-leading marketing information and insights system by utilising Microsoft Azure, Dynamics 365, and Microsoft 365.
The platform will allow us to tailor our communications to individual supporters based on their interests and the ways they are most likely to engage with content. It will also use artificial intelligence to maximise the efficiency of our marketing communications.
The partnership aims to create stronger relationships with people who already support our work, including those who donate regularly or take part in charity events such as the London to Brighton bike ride, as well as reach potential new supporters.
By using Microsoft technology, we will also help people access more relevant and personalised health content that will enable them to improve their heart health or better manage an existing condition.
Harnessing the power of technology
Claire Sadler, our Executive Director for Marketing, Fundraising and Engagement, said: “Harnessing the power of technology is central to our new marketing strategy, which puts supporters at the heart of everything we do. Working with Microsoft will give us the technical know-how and insights to truly realise this ambition.
“Our hope is that the combination of more efficient, yet personalised marketing campaigns will help us increase support for our life-saving science, while offering more fulfilling experiences to the millions of people who engage with us.”
The BHF is the biggest independent funder of heart and circulatory disease research in the UK and has powered much of the science that has led to the life-saving treatments that people receive today.
Michael Wignall, Azure Business Lead at Microsoft UK, said: “The Microsoft cloud is helping companies and organisations from a range of sectors to break down internal silos and work in a more collaborative and seamless way. Azure takes care of updates, security and network management, allowing teams to focus on what’s important to them – their customers and staff.
“I look forward to seeing how BHF uses Microsoft cloud to help millions of people affected by heart and circulatory diseases.”
Ursula Dolton, our Chief Technology Officer, said: “Deploying the best technology in the most efficient way is vital to every area of our work – from enabling our people to collaborate remotely to creating new life-saving systems such as the Circuit.”